The Ayrshire Bulls represent Ayr in the new Super6 league, within Scottish Rugby’s competition structure. It is played by part time professional players and will become the top tier of domestic Rugby in Scotland.
Ayr Rugby Club is now competing in the National Leagues. Ayr Rugby has always represented players from all over the South West of Scotland and a name change to Ayrshire reflects this. The name also gives a nod to the rich history of Bull farming in the area.
This is a great development for Ayr, allowing playing standards to increase. Ayr Rugby Club is Scotland’s leading rugby club, established in 1897. The club wanted marketing support to increase match day sales conversions and to encourage more players to give rugby a try, as well as digitally promote the new team.
Launch have designed and built two new attractive, responsive, e-commerce websites for both the Ayrshire Bulls and Ayr Rugby Club which incorporates a content managed system for the client to manage the fluid content including results, tables and player profiles. The new websites reflect the aims and values of the club whilst promoting the sport and new Super6 team within the local area. The team at Launch were keen to get involved in helping to market the club and their new exciting development for Ayr.
