Tennent Caledonian Breweries and Wallaces TCB offered a ‘One Stop Shop’ for the Scottish licensed trade by distributing a vast range of brands and products to outlets across the country. Launch designed and produced a 40+ page trade brochure each month containing more than 2,000 leading brands and products in beer, cider, wines, spirits and soft drinks. The brochure had to promote exceptional value with market leading pricing and great offers across the full range, flexible ordering with the ability to place orders by telephone or online via the new TennentsDirect.com website and a fast, efficient service.
From the success of this brochure Launch were instructed to design a dedicated wine brochure for La Barrique, booklets for Caledonia Best, corporate stationery for Magners and a marketing and advertising campaign for their new brand Hornsby’s Fruit Cider. Launch were also approached to develop a new brand to incorporate Wallaces Express with merger, by new owners Tennent Caledonain Breweries. The new Wallaces TCB brand was created and proved to be very successful for the distribution arm.
Testimonial
“Scotland’s pubs, clubs, hotels and restaurants are at the heart of our communities and part of the social fabric of our cities, towns and villages. Throughout our rich history dating back hundreds of years, Tennent’s has been the strongest supporter of Scotland’s licenced trade, and today we re-emphasise that commitment. We’ve listened to our customers and will be placing the iconic Tennent’s name back at the heart of our business. With Wallaces Express trading since 1875 and Tennent’s since 1556, we have a proud shared heritage of serving Scotland’s Independent On-Trade and we look forward to continuing this with the new brand.”
BRIAN CALDER, Chief Executive Tennent Caledonian Breweries.
